Book a consultation
You have something in mind and want to know whether it is a two-week job or a six-month one. Bring your platform, your order volume, and the thing that worries you most.
Pick a timeI build the whole thing, then I do the hard part too
Twenty-six of my projects started as an empty directory — theme, templates, database, the lot. The ERP syncs, configurators and subscription migrations happened inside sites I had already built. Nikola Dikić, remote worldwide. Sixteen years, and the sites are mostly still running.
Since 2010Toptal Dec 2016WooCommerce 12 yrsBSc First Class, Middlesex
Built or maintained for, directly and through agencies
- Foreign Policy
- Harper's Bazaar
- COMTRADE
- Moes Home
- Arkansas Lighting
- DIGITAL SILK
- iSixSigma
- Sparketh
Something wrong? Start here
Most people arrive knowing what is broken rather than what it is called. Find the sentence closest to yours.
My site got slower as we added productsPERFORMANCERenewals started failing after a plugin updateSUBSCRIPTIONSSome subscribers are being charged twiceSUBSCRIPTIONSCustomers cannot check outURGENTMy site has been hackedSECURITYGoogle says our site is dangerousSECURITYStock on the site does not match the warehouseERP SYNCSomebody re-keys orders into the ERP every morningERP SYNCDealers are quoted one price and invoiced anotherB2B PRICINGEverything worked until we migratedMIGRATIONSLearners lost their progress after the moveLMSOur gateway is no longer supported by our pluginMIGRATIONSMy developer has disappearedTAKE-OVERWe have a half-finished project from someone elseTAKE-OVERIt is only happening for some customersLET US LOOKNobody can explain why the site does thisLET US LOOK
None of these? The three routes below cover everything else, or just describe it in your own words.
Three ways in
All three reach me directly. There is no account manager and no discovery process to sit through.
Scope a project
You have a spec, a budget band, or a deadline. Send the shape of it and I will tell you honestly whether I am the right person, including when I am not.
Describe the workFix my site urgently
Renewals failing, stock wrong, checkout down, a migration half-finished by someone else. Give me the site and the symptom and I will look before we talk money. Triaged the same day, within eight hours — European, US, Canadian and Australian hours, weekends included.
Report the faultWhat I take on
Six kinds of work. Five I have been doing for years; the last is newer and I say so.
Subscriptions and recurring billing
Renewals, dunning, plan changes, failed payment recovery, and moving live subscribers off whatever system they are on now without a single billing interruption.
Done it: seven projects, three of them migrations with no interrupted payments
Integration and sync
Getting a WooCommerce store to agree with the system that actually runs the business. Two-way order, stock, customer and price sync against an ERP, or against whatever third-party API you are stuck with.
Done it: nine years of NetSuite and Macolla sync at Arkansas Lighting
Migrations that keep billing running
Moving subscribers, memberships, wallets and payment tokens off a legacy system without dropping a renewal. Data mapped and old corruption repaired before anything is cut over, with a rollback that has been tested rather than assumed.
Done it: thousands of live subscribers moved at ProgressiveChristianity, no interrupted payments
Speed and search
Core Web Vitals, slow queries, bloated plugin stacks, caching that was never configured. Plus the technical SEO underneath it: crawlable structure, structured data, redirects that survive a rebuild, and analytics that measure something real.
Done it: code tuned for millions of visits at Foreign Policy without raising server load
LMS, membership and credentialing
Course delivery, gated content, assessments, credit and wallet systems, and certificates that carry professional weight rather than decoration.
Done it: six projects, including HIPAA-constrained credentialing at The ObG Project
Being readable to AI
Increasingly your buyer asks an assistant before they visit your site. That means server-rendered HTML rather than a JavaScript shell, clean schema.org markup, canonical answers to the questions people actually ask, and where it fits, an MCP endpoint an agent can query directly.
Newer work. I am building it on my own site first and will show you what it does before you pay for it
Selected work
Written around what was at stake rather than what was built, because integration work is invisible when it goes well.
Arkansas Lighting · 2016–2025 · via Jola CGI
Nine years of two-way sync between a storefront and two ERPs
Product catalogue, orders and customers synchronised in both directions against NetSuite and Macolla, with a WebGL lampshade configurator sitting on top of the same product data. I built it from scratch, led the team, and handled the ERP vendors and third-party contractors directly.
- NetSuite
- Macolla
- WooCommerce
- Three.js
- WebGL
- Laravel
- NGINX
- Scope
- Orders, customers and products, both directions
- Maintained
- 9 years
same engagement, same developer - Also mine
- Product configurator in WebGL, on live catalogue data
ProgressiveChristianity.org · 2022–2026
Millions of records and thousands of live subscribers, moved without interrupting payments
A multisite rebuild where billing could not pause. I mapped the data and repaired corruption in the old database before touching anything, then moved subscribers off a legacy subscription system onto WooCommerce Subscriptions while renewals kept running.
- WordPress Multisite
- WooCommerce Subscriptions
- Stripe
- PayPal API
- Mailchimp
- Database migration
- At risk
- Recurring revenue from thousands of active subscribers
- Payments interrupted
- None
- Still live
- Serving millions of visits, four years on
The ObG Project · 2017–2018
A credentialing system doctors use to renew their specialisation
Medical professionals buy credits into a wallet, complete assessments, and the system issues the PDF they submit for renewal. Built on WordPress multisite with SCORM compatibility and HIPAA constraints shaping how data was stored and moved.
- HIPAA
- SCORM
- WordPress LMS
- WooCommerce
- REST APIs
- Multisite
- Handles
- Money, assessment results, and a document with professional consequences
- Still running
- 8 years
and has since grown - Constraint
- Regulated data, so failure modes mattered more than features
What I actually do all day
Years are how long I have been paid to use the thing, not how long I have known about it.
Core
- PHP16 yrs
- WordPress16 yrs
- MySQL16 yrs
- JavaScript16 yrs
- WooCommerce12 yrs
Commerce systems
- Subscriptions & renewalsWoo, PMPro
- B2B and B2C pricing tiersMoes, Rennie
- Wallet and credit systemsObG, Informed Citizen
- Product configuratorsWebGL, Three.js
- Payment gatewaysStripe, PayPal
Integration & migration
- ERP two-way syncNetSuite, Macolla
- Database migrationmulti-million row
- Subscriber migrationwithout downtime
- REST APIsWoo, WP, third party
- Multisite architectureWordPress
Running it
- Linux, NGINX, Apacheself-hosted
- Git, GitHub, Bitbucketdaily
- Team leadup to 5 devs
- Fractional CTO2019–2025
- High-traffic tuningForeign Policy
Most of this starts with one call
Bring the platform, the order volume, and whatever is currently keeping you up. Forty-five minutes is usually enough to know whether it is worth going further.